Pitch 1 For Capital Gains.

I am going to do a story about Gumbo & Jazz, a Cajun restaurant in East Lasning, MI where I will conduct interviews and do research in an effort formulate a story about the restaurants origins along with it's popularity and success.

I will conduct interviews with the owners, proprietors, employees and perhaps customers.

This connects to the mission of capital gains because it is a story that showcases the growth and development in the Lansing region. In this instance it is a successful small business that is relatively unconventional for East Lansing.

Cajun and soul food restaurants are rare, and in East Lansing new restaurants tend to focus around burgers, pizza, burritos and sometimes wings, but Gumbo and Jazz has successfully bucked this trend, which reveals promise for the growth of diverse of businesses and growth of culture in the region.

CG readers will like it because it might tell them something they don’t know, but it will also meet and exceed the expectations they have of a CG article. Some stories were done on G&J by other publications, but not for about a year and they have so far evaded failure, not an uncommon phenomenon among start-ups in east Lansing. This will be more of a small business/investment story than previous articles.

Business leaders will like seeing the argument that culture and business growth can go hand in hand since each economic opportunity and culture are two factors that can attract new people to a region.

Why did they choose Lansing? What do they think? What do they like? What do they miss about New Orelans?

What makes it a good business opportunity?