Magazine Article Post!

I can try to sell this to Esquire or GQ, but if it gets shot down I can work down through Maxim, FHM, all the way down to Regional Midwestern Smut-Rags if it pays well.

Community: Gives reader insight to cultural trends, which they can follow if they like.

The psuedo-journalistic narrative that will serve as a fictionalization of how I came into cocktails and how will compare men who can make good cocktails to men how cook in how it can and how the pursuit of cocktail skills proved to be useful, and in fact advanced me socially, romantically.

Cocktails For Beer Drinkers, Fictionalization of how I came into cocktails,
Its a useful thing to know, and you can make things you want to drink. It's more sophsticated, but not too much.

It's pretty easy too.

Cultivate an ideal self: Reader thinks that they are the alpha male/ life of the party type, or at least they think this knowlege brings them closer.

The narrative of the essay will obviously appeal to the male 18 to 35 year old males. It's probably better for Esquire, but it has a place in GQ. It could get a little too querky for GQ.

I can tacitly make the case that beer drinkers can drinking cocktails once in a while, and it will make them more sophisticated, popular and appealing to women. This pretty much makes me wanna puke.

Slobby to cleaned up.

Query:
Analyze Model Article:
Write:

Revise:
Submit:
At the top of the piece, give a summary of the magazines.
Ideal reader/ real readership. (3 or 4 sentences)
Pitch -------> Query Letter
Gah.

Select Magazine: Maxim GQ, or Esquire. (A more upscale Maxim?)
Analyze Magazine: Male readers, 2.5 Million,788K,100k,
Pitch: I will write an article about "The Return of the Cocktail" for men, I will offer cultural narrative,analysis, and recipies.

Lansing Area ‘Jazzed’ About Cajun Restaurant.

Lansing Area ‘Jazzed’ About Cajun Restaurant.


They share a building, but Gumbo & Jazz, East Lansing's only cajun restaurant, is somewhat visually obscured from Grand River Ave by Bells Pizza. Inside, pictures of Jazz Musicians as well as the enveloping redolence of shrimp stock and cayenne pepper have made the ambiance at Gumbo and Jazz a virtual shrine to New Orleans' creole culture.

[Here I will talk about how it has been a year since ‘Jazz opened and I will ask Desi Anderson (the owner) how business has been doing and I will ask her about the kind of people who typically comes into her restaurant. I will ask her who her regulars are.

I will talk about Jazz’s unusual preparation methods. Apparently they start slow-cooking everything in the morning, and once it's gone, it's gone for the day. I will ask them what goes that fastest.

I will ask what Jazz’s most popular items are.

Then, I will ask if there have been any changes to the menu since they started. I will as them if they plan to expand the menu.

I will ask her what made her think that a Cajun food restaurant could be successful in the Lansing area. I will ask her if she thinks that Lansing is a good place to start a new business, and I will ask her if she has any tips for any entrepreneurs starting up in the area.

I will ask her about how Gumbo and Jazz has improved its visibility in the Lansing area and about the "Taste of Louisiana" event that the restaurant sponsored in Old Town last August. I'll ask them about what kind of acts they had and if it was succesful.

I will ask them if they will have a similar event next year. I will also ask them about the Old Town Jazz Festival and if they have any involvement in that.

I'm pretty sure I can get a good 1,000 words out of this.]

Pitch 1 For Capital Gains.

I am going to do a story about Gumbo & Jazz, a Cajun restaurant in East Lasning, MI where I will conduct interviews and do research in an effort formulate a story about the restaurants origins along with it's popularity and success.

I will conduct interviews with the owners, proprietors, employees and perhaps customers.

This connects to the mission of capital gains because it is a story that showcases the growth and development in the Lansing region. In this instance it is a successful small business that is relatively unconventional for East Lansing.

Cajun and soul food restaurants are rare, and in East Lansing new restaurants tend to focus around burgers, pizza, burritos and sometimes wings, but Gumbo and Jazz has successfully bucked this trend, which reveals promise for the growth of diverse of businesses and growth of culture in the region.

CG readers will like it because it might tell them something they don’t know, but it will also meet and exceed the expectations they have of a CG article. Some stories were done on G&J by other publications, but not for about a year and they have so far evaded failure, not an uncommon phenomenon among start-ups in east Lansing. This will be more of a small business/investment story than previous articles.

Business leaders will like seeing the argument that culture and business growth can go hand in hand since each economic opportunity and culture are two factors that can attract new people to a region.

Why did they choose Lansing? What do they think? What do they like? What do they miss about New Orelans?

What makes it a good business opportunity?

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